Our Passion Is Creating
Unforgettable Journeys
For over a decade, we’ve been connecting curious travellers with the stories, sights and experiences that make the UK remarkable.
A London Story Born from a Love of Travel
Umbrella Tours & Travel was founded with one simple but powerful belief: that travel is most meaningful when it is personal, private and beautifully crafted. Based in the heart of London, we set out to offer discerning travellers something the big coach tours could never provide – time, flexibility and a genuine connection with the places they visit.
What began as a small team of passionate guides with a handful of luxury vehicles has grown into one of London’s most respected private tour operators, with thousands of satisfied guests from over 60 countries. Yet our ethos has never changed: every tour we operate is treated as if it were the only one we do that day.
Whether you want to visit Stonehenge, Windsor, Oxford, Bath or the Cotswolds, our mission is the same – to make your guided UK day trip seamless, personal and deeply memorable.
Our Mission, Vision & Values
Our Mission
To deliver the finest guided private chauffeur day trips in the UK, providing every guest with memories that last a lifetime. We are committed to personal service, expert knowledge and impeccable quality at every step of the journey.
Our Vision
To be recognised as the gold standard in guided UK day trips, setting the benchmark for excellence in bespoke private chauffeur tours from London.
Our Values
Excellence, integrity, warmth and a genuine passion for travel. We believe that hospitality is not a transaction but a human connection. Every guest is treated as a friend, every tour planned with care, and every experience delivered with pride.
Company statistics
Awards & Recognition
We’re honoured to be recognised by some of the most respected names in travel.
TripAdvisor Certificate of Excellence
Awarded annually since 2018 for consistently outstanding guest reviews.
Luxury Travel Intelligence Award
Best Private Tour Operator – London, 2022 & 2023.
Visit London Partner of the Year
Recognised for outstanding contribution to London’s tourism sector.
Google 5-Star Rated
Consistently 5-star rated across Google with over 800 verified reviews.
ABTA Registered
Fully ABTA registered and bonded for your complete financial protection.
10,000+ Happy Guests
Proud to have served over ten thousand guests on guided UK day trips.
Ready to Travel With Us?
Join thousands of satisfied travellers who have trusted Umbrella Tours & Travel with their most precious moments.
Plan My Journey